What makes Internally Flawless (IF) diamonds special!

In the world of diamonds, IF is one of the best diamond clarity grades, one can ever get their hands on.

What Are the Main Diamond Clarity Grades?

Diamond clarity is graded by evaluating the number, position and visibility of internal and external flaws in a diamond.

The G.I.A. (Gemological Institute of America) grades clarity using six main categories: Flawless (FL), Internally Flawless (IF), Very, Very Slightly Included (VVS), Very Slightly Included (VS), Slightly Included (SI), and Included (I).

So IF diamonds are among the rarest and are the top of the range diamonds.

What is IF Clarity?
IF stands for “Internally Flawless” and is the next best clarity grade after Flawless. Diamonds graded “IF” have blemishes that are so slight that even a trained gemologist has a hard time seeing them under a 10x loupe.

These two -grades may differ in designation and definition, but in reality, a consumer who is not an expert will not see any difference between them with the unaided eye.

How does one shop for IF clarity diamonds?

IF is a great clarity to have if you want to own a rare diamond with fiery brilliance. IF-clarity diamonds have top-notch brilliance and sparkle as these stones have very few and extremely small imperfections. Thus, light enters such diamonds virtually unobstructed.

Also, when purchasing a diamond, do not forget to also consider the cut and color of the stone. Because no matter how high a diamond’s clarity is, its brilliance will be severely diminished if the cut is poor and makes the light entering the stone leak out. And if a diamond’s color is also low grade, it can make the clearest stone look duller than a nearly colorless diamond that has more visible inclusions.

So it’s simple friends. Only look for IF diamonds when you’re out to purchase the finest in diamond jewellery. And the sparkle that surrounds you will make it worth it.

To know more call on 0484-2374949 or visit Sunny Diamonds to have a look at the brilliance of IF stones, before buying any other diamonds.


Design your own custom diamond jewelry.

Your choice of jewellery speaks volumes about you. Reason why you have always desired something that is unique and completely you.

Now to make your every wish come true, at Sunny Diamonds we help you customize your jewellery. But first let us start with taking away the misconceptions and misunderstandings that most people have. Customizing your jewellery is easier and more affordable than you think.

In this blog, we’ll try to answer some of the common queries or doubts over the customisation of jewellery.

What if I don’t know or I’m not sure of what design I want?

This is a very common query. There’s nothing to worry about. We have talented and helpful in-house designers and thousands of designs for you to choose from. Go through all of them or some of them and pick one which you feel suits you the most.

What is the specialty that Sunny Diamonds brings in with customization? 

We have gemologists, CAD designers along with talented jewellery designers all collaborating to design the best jewellery for you. Our jewellery designs are made to last.

At Sunny Diamonds, we know that our customers want and deserve nothing much but cutting-edge trends and styles that are in vogue. So, we make it a point to keep up with everything that’s currently trending around the world.

Is re-designing a possibility?
If our customers are not happy with the existing designs, we even do redesigns.

If you want a five stone diamond ring and not a three stone ring, it can be done. If you want a complicated top of ring but not the sides, it can be done. If you want diamonds everywhere, down the shank, on the sides, on the prongs, and even inside, it can be done.

For more information and diamond tips, call our diamond experts on 0484 237 4949 or log on to sunnydiamonds.com.


Diamonds aren’t just a girl’s best friends…

You’re finally engaged! And between all the date setting, invitations, cake tastings and everything else, there’s one vital factor you cannot ignore before your big day: his wedding band.

Even if your partner has given you a decent idea of what he likes and doesn’t like, choosing a man’s wedding band can be incredibly stressful. And just for that, we have a guide of men’s ring-buying tips, to help you get the perfect one.

It is only recently that men have begun wearing diamond wedding bands. And now they have begun to appreciate and relish the sparkle that comes with them.

couple-rings-_fb__800x800When it comes to diamonds, men’s rings differ from women’s in their lack of diamond-mounts. A women’s diamond engagement or wedding ring can turn heads with a generous dose of sparkle, featuring one or more large diamonds. On the other hand, the diamond on a man’s ring is more discreet.

If you’re unfamiliar with the wedding ring world, you may be confused with the term“comfort-fit, i.e. rings meant for daily wear. And many men actually prefer their wedding bands to be that way.

When it comes to choosing a ring, the next thing to keep in mind is the purity of the metal. Men’s wedding rings, like any other piece of wedding jewelry, comes in different flavours such as gold, silver or platinum. And it’s up to you, to choose the one you want.

The third factor to keep in mind is engravings. And the possibilities of that are endless.

If you’re looking for a classic band, engraving options can open up a whole new world of possibilities. Like even engraving your finger prints. Thus making any ring feel even more special.

Now that you’re equipped with all the information that you need, go forth and find your partner a ring that suits your budget, and his style.

Call us today to know more on the infinite possibilities to choose the perfect wedding band for him.


No two women are the same. Some dream of classic solitaire set in platinum, while others desire the round diamond solitaire in white gold. And then there are those who fantasize about wearing a cushion halo engagement ring in rose gold.

Age is always not just a number. Especially when it comes to an engagement ring. Women over 35 prefer the classic round or oval diamond in a white gold setting, while the under 30s prefer single solitaire with less accent stones.

instagramMen often go through a rollercoaster of emotions, in an effort to surprise their partners with their dream ring. Despite the joy that comes with popping the question, getting the right rock is also equally important. So before you start the adventure of getting that perfect ring, it’s important to do your homework. From facebook likes and pins, or from talking to her friends to even asking her subtle questions the options are aplenty.

You can always buy a nice delicate engagement ring for a price you can afford, and update it later with a bigger-sized st
one. Just ensure you research well on diamonds, gemstones and metals before whipping out your wallet. The most important lesson is to choose something that represents good taste and reflects the commitment and love between you two.

To know more about engagement rings, visit our jewelry education page.



It’s raining new trends in jewellery this season. From occasion and bridal wear to every day wear, jewellery today has its share of standout designs and impressive twists on the conventional.


The stud is a must-have in every woman’s jewelerry collection. But there’s more than one way to wear them. More than one occasion to flaunt them in.
Round or Princess cut studs are usually considered the classic look. But nowadays there’s more than one way to style your studs. From fancy cuts to special ones, studs offer you the perfect opportunity to make a personal style statement.
There is the radiant cut which is a contemporary twist on the traditional. The triangle cut, where the unique shape does the talking. The Marquis cut is ideal to maximize carat weight in order for you to get the best sparkle out of it.


Everyone loves a good old solitaire. Simple a
nd elegant, they are a perpetual part of every collection. But how about a good old twist on this timeless piece? Bringing with it a new-age credibility, while keeping tradition in check.
Solitaires that are edgier and hence more stunning and eye-catching. They work both ways; as occasion wear and even as everyday wear.


A happening metal colour in recent times, rose gold is now everywhere. From fine jewellry to wedding rings, rose gold seems to have caught everyone’s fascination. A trendy alternative to white and yellow gold, rose gold seems to be a fashion statement that’s here for good.


Halo rings are nothing but a center stone covered by smaller inset stones. A simple design that’s also easy on the eye and undeniably stunning. But these days, this inimitable design is getting even better. With more than just one ring of inset stones around the center stone, halos are getting bigger and even more dazzling.
Quite a personal style statement, this is something you can wear on any day and any occasion.

e45a0925In other words, this summer the styles are all about you. It’s about getting what you want as the designs get more and more personal. Take your pick and flaunt your personality and do not hesitate to experiment or add your flavor to whatever you wear.

Sunny Diamonds: A Name To Trust

It is not always that you buy a diamond. It is those special moments when you get yourself or your beloved the rare lustre. However, many times the sheen that you fell in love with at first sight fades away in no time. This is why it is necessary to consult the expert. Sunny Diamonds makes sure that your diamond stands the test of time and it has credentials to support. The lone importer of internally flawless diamonds in Kerala, it is also the only diamond retailer in Kerala to source top quality diamonds from worlds best sources. The diamonds then journey across continents, but not before being tested by an experienced gemologist at the world’s leading diamond laboratory. These extreme measures taken to bring to the customers the most gorgeous diamonds is what makes the jeweler the sole specialist in top quality diamonds. In other words, your diamonds sparkle forever, unmatched.

Making sure that nothing is compromised with, Sunny Diamonds is the only importer in Kerala to have manufacturing units in and outside the state. The confidence in producing quality is evident in the fact that they are the only importers to ever offer a 100% money back guarantee. Apart from being the exclusive diamond jeweler to offer IF clarity diamonds, Sunny Diamonds is an official partner of Forevermark and Platinum Guild. It is the brand’s sheer grit that makes it one of the premier diamond jewelers in India. So, if you believe that you should never buy anything you are not proud of, Sunny Diamond is there to ensure that you never do.

Scared that you are on your own now that you have made the purchase? Don’t worry. Sunny Diamonds’ association with you does not end with the sale. The diamond that you bought really has to enrich your life. Insuring your diamond jewelry for free is therefore the foremost step. Interestingly, it is the first ever diamond jeweler to do so. Sunny Diamonds has also pioneered at providing ‘lifetime after sales’ service for diamond jewelry. The brand believes that the best service can be provided by the experts. So, call anytime and you will be dealt with by a friendly team to guide you through. Setting the path for many to follow, Sunny Diamonds is undoubtedly the diamond expert. From 1995 till now, it has triumphed at spreading radiance.

Buying a diamond is absolutely not an everyday affair. It is a promise, a trust to stay forever. Therefore, your experience of buying a diamond has to be as beautiful as the Diamond that you take home. Sunny Diamonds merely makes sure that it is.



the-10-vows_-social-media-post_campaign-1What makes Sunny Diamonds stand apart in the world of jewellers , is our commitment to honesty, transparency and providing nothing but the best. Here are the ten vows we will abide by in our relationships with our every customer.  Simply put, a diamond from Sunny Diamonds is a relationship forever.

1) 100 % Money-back. Forever and ever.

Unlike other jewellers, Sunny Diamonds offers its every customer a 100% money-back vow. Which means no matter what you purchase from us, at any point in your life, we’ll take it back and pay you the price you paid for it. Amazing, isn’t it?

2) Your investment, Insured. 

Life is unpredictable. Hence when you buy jewellery from Sunny Diamonds, it’s insured on-the-spot, against theft or loss. This is a free for a year and after that you can pay the nominal premium to the insurance company if you chose to renew it.

3) Internally Flawless (IF) – What’s within shines forever 

IF diamonds are considered among the rarest of the rare among diamonds. They are what are known as “museum-grade” to signify it’s uniqueness and inaccessibility. The fact that Sunny Diamonds sells only Internally Flawless diamonds says a lot about our adherence to the best, doesn’t it ?

4 ) Priceless Diamonds, at accessible

Since Sunny Diamonds deals directly with the traders, we’re able to cut out the middlemen and give our customers the world’s finest diamonds at great prices. Unlike other jewellers who offer low end diamonds at high end prices.

5) The Anytime, Anywhere Advantage

Other than the three stores located strategically across Kerala, Sunny Diamonds has now launched a e-commerce website where you can view, learn or shop for the most beautiful diamonds in the world. From  the comfort of your home or office.

6) Service that makes you feel at home

Sunny Diamonds is more than just an expert on diamonds. We’re also known for our dedication to providing the best customer care. Which is why we also have a try-at-home service, where we deliver to your home the diamonds you choose and you try it on in your home. And if you choose to buy, you also get a lifetime of free service.

7) Certified Quality 

If you needed any more assurance on the quality of the diamonds sold by Sunny Diamonds, feel easy by knowing that all our diamonds are certified. A seal of assurance , either from GIA or AGS or HRD, 3 of the most reputable agencies in the world .

8) Designed for you. Designed by you.

Ever wondered why Sunny Diamonds is home to some of the best looking jewellery you have come across? Here’s why. We make sure we work with the best jewellery designers in the country and abroad. Also, we offer unique & flexible customisation deals so that you can have your diamond, your way.

9) Try @ Home

We want to help our customers discover the perfect piece of jewellery that is right for them. With the Sunny Diamonds Try@Home feature they will be able to browse through countless jewellery and see, feel exactly how it would look on them, before deciding to buy. And we bring to them the actual jewellery which they would be buying.

10) The Diamond Experts

Last but not least, if you think diamonds the first name that comes to anyone’s mind in Kerala is Sunny Diamonds. Because for over two decades we have been the ones thousands of customers have trusted when it comes to getting the best diamonds at the best price. We’re the diamond experts Kerala has trusted and loved.


Turn your gold into diamonds.

Let’s face it. These are fb-post-900x900-01not the best of times to be keeping or even hoarding gold. Long considered to be a safe investment, its fortunes have since waned and with recent developments, now have completely changed.

So what does one do if one has to make a solid investment? Look no further than the Sunny Diamonds Gold for Diamonds Exchange offer. This way you can walk into any Sunny Diamonds store with your old gold and exchange it for brand new internally flawless diamond jewellery. And not just any diamond jewellery. At Sunny Diamonds you get to take home the most contemporary diamond jewellery designs made of the world’s finest diamonds. All of these with a 100 % money-back guarantee on the diamond value, for a lifetime.

Unbelievable isn’t it? So just walk into any Sunny Diamonds store and take advantage of this exciting offer.


Diamonds are nothing but stones, without consistent luster, no matter how big they are.

It’s as simple as this. Not every diamond deserves to be a Sunny Diamond. Not even one in hundred, or a thousand. Everyshutterstock_110377610-lr diamond at our showroom is one in a million. The one that made the cut. The rarest one, for our customers who deserve nothing but the exceptional.

Due to this stringent testing procedures only a handful of diamonds get selected from thousandsshutterstock_43047025 of diamonds that are reviewed. Making sure not even one undesirable diamond goes through. This is so that we can give you the perfect sheen you will always treasure. It’s a time consuming and painstaking process every genuine jeweller here follows. But it’s worth it.

This takes us to the earliest stage. From the rough natural diamonds, only the best roughs are selected. Because we take great care in sourcing from the best diamond mines in the world, these diamonds can emit upto to 90% brilliance. While in ordinary (average / some) diamonds this could be as low as even 40%. A difference you can notice in the way it emits beauty and brilliance.

At Sunny Diamonds, we believe in exceptional brilliance. Which is why every diamond you find here is sourced and selected after undergoing the toughest tests known to man.

shutterstock_317402588-lrAnd that’s why Sunny Diamonds is the most trusted diamond jeweller in Kerala. The finest jewelers who shine with and for their finest quality.

Watch Sunny Diamonds Expert Series to Know More: https://youtu.be/09jZlOb5C1A


Majority of the diamonds sold through most jewellers, boutiques or even online lack the lustre or sparkle a QUALITY diamond should have. Buying poor quality diamonds is an alarmingly common pattern today since the market is only flooded with poor quality diamonds.

  1. Why does a diamond cutter cut diamonds poorly?

A reason for poorly cut diamonds is due to diamond cutters wanting / needing to preserve as much stone weight as possible for the maximum final diamond weight.


Here’s an example.  A particular diamond might weigh .90 carats if it was cut ideally. Diamonds weighing 1 carat or more fetch a more premium price. The cutter might be tempted / or told to, facet the diamond a bit differently to preserve the extra weight, making it a more expensive diamond by weight.

  1. Reflection, Refraction, Dispersion – Know what’s what.

Light bouncing off the surface of a diamond is called reflection. Light entering the stone and bouncing off an interior wall is called refraction. And the light exiting the diamond is called dispersion.

So how does it matter to you, you might ask?

It’s simple. The more the light refracting from inside the diamond and dispersing from the table, the better. Good diamonds refract and disperse lots of light. Bad diamonds don’t. They just reflect light, which any piece of clean piece of glass can do.

You need to look beyond mere reflection. The reason good refraction and dispersion are so important in your chosen diamond is because when you wear your diamond every day it will get dirty.

social-media-nov-28-2When you look at a diamond, rock it back and forth to see the light dispersion. The most important light dispersion is what you can see looking down into the table. You’ll also see dispersion of light from those top crown facets.

Once you can tell the difference between light reflection and light refraction, you will be ahead of most first-time diamond shoppers.

Poorer quality diamonds can be / are made to look better than they are by showing them under the mega-wattage overhead lights of some jewellery stores. A diamond of poor quality will not look as good at your office or in your kitchen as it did at the store where you bought it.

For this reason, it is recommended  that you examine diamonds in natural light, away from the bright lights in the showroom.

  1. The final cut

Does different diamonds seems to have just a little more sparkle? If it does, chances are it’s a better cut stone.social-media-nov-28-1

Sparkle is one of the most important qualities in a diamond. The rock you own should be like a little ball of blazing sunlight & not a dull lump of beach glass.

A good diamond, will sparkle, shine, glitter and glow. A poorly cut, or bad diamond will break your heart. And your wallet.