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Why Buy From Us?

Internally Flawless (IF) Diamonds

Flawless (FL) and Internally Flawless (IF) diamonds are found at the pinnacle of the diamond clarity scale and constitute less than 1% of gem quality diamonds in the world. Even when examined under 10X magnification by an expert gemmologist, IF diamonds show no visible inclusions. Sunny diamonds is the only diamond jewellery retailer in India, sourcing Internally Flawless (IF) quality diamonds directly from Belgium and using these diamonds with Excellent Cut, Excellent Polish and Excellent Symmetry (EX EX EX grade) in making jewellery. These amazing diamonds symbolize pure and unconditional love, making them a popular choice among individuals as well as cultures that feel the purity of a diamond represents the purity of love they have for their beloved.




When it comes to the world of diamonds, rarity = value. So when characteristics of diamonds fall into "less than 1%" category, you can expect to pay a premium for it. But at Sunny Diamonds, we strive to sell diamond jewellery at the best possible prices as compared to other online and offline jewellery retailers. We offer the best price by eliminating the middlemen and sourcing the diamonds directly from sight-holders, allowing us to pass the savings on to you. To further improve cost-effectiveness, we have also set up manufacturing facilities with innovative technologies

and processes to design and manufacture Jewellery. This not only help us cut costs and decrease the turnaround time but also allows us to put our best foot forward in making timeless pieces of jewellery that are within the reach of every customer.

Being vertically integrated covering diamond grading, jewellery manufacturing and retailing, we are able to offer an exclusive range of jewellery at wholesale price to our retail customers.

Unlike 100% Buy Back Guarantee offered by other jewellers, Sunny Diamonds offers 100% Money Back Guarantee on the diamonds. Under 100% Money Back Guarantee, Sunny Diamonds’ customers does not suffer any loss on purchased diamonds. Customer will receive 100% of the price paid for the diamonds as mentioned in the Authenticity Certificate and the prevailing market value (as on date of return of Jewellery) for the metal component used in the diamond jewellery.

Most of the online retailers display rendered images of the jewellery in their website. Rendered images are photo-realistic images of virtual 3D designs created using CAD software. Though rendered images look great, they may not be an actual representation of the jewellery. The real benefit of a CAD file is about producing a wax model in CAM machine to speed up the casting and manufacturing of jewellery.

Unlike other online sites, we display real images in our website. Real images are 2D photographs of real jewellery captured in studio using imaging solutions. Real images may not look great, but they are a better representation of the jewellery. The physical experience photographer gets when handling a jewellery creates connection for the jewellery and he gets better ideas how to present it.

We understand the significance of jewellery and the important place it holds in all kinds of festivities or occasions. Be it a diamond ring for your beloved or a gold bracelet for your child, jewellery purchase is not only for adornment purpose but also serves as an investment. Sunny Diamonds offers an insurance coverage for every purchase you make from us for 1 year. The insurance covers any loss or damage by fire, riot & strike, malicious damage, burglary, theft, accident, external, or visible means. By covering this risk, we make sure our customer is relaxed and will positively keep faith while shopping with us. Our insurance is undertaken by United India Insurance Company. Putting an insurance policy on your jewellery may sound complicated, but nothing's sweeter than a peace of mind. And we are doing it for you

We immensely value our customers, so for every purchase you make, we offer free jewellery services as part of our strong customer-oriented approach. When you buy something from us, we make sure that it stays with you as a keepsake forever and delights you lifelong.

For instance, if your diamond jewellery purchased from us has started to lose its shine over the years due to dust and external factors, then just bring it to us without a second thought, and we

will clean it like new, free of charge for you! Also, if we find the prongs of the diamond jewellery to be damaged, we can tighten them or, if a diamond gets misplaced from your diamond jewellery, it will be re-fixed without any making charge. However, in case if a diamond is replaced during the course of repairing, the cost of the replaced stone will be charged. This is applicable for gold as well i.e., if extra gold is added, the cost of the gold is charged.

Our expert design and production teams with over decades of experience in the jewellery industry stay up to date with evolving consumer preferences and fashion trends. Every piece of jewellery is crafted keeping you in mind. With large set of eye-catching designs, it’s hard not to stand out. Our extensive collection of rings, earrings, pendants, bangles, bracelets, necklaces and nose pins ensures you get what you’ve always desired.

Our in-house artists, designers and jewellery experts can turn your ideas into reality - pieces of jewels you could cherish forever!

In this bespoke service, you can upload the design of your taste, or select a design from the Sunny Diamonds Jewellery Collection and let us know how you would like to tweak it. Once you have submitted your design of choice, our craftsmen will evaluate your submission and we will send you an estimate of price and

duration for manufacturing the jewellery. After receiving our estimate of price and time required, you can confirm the order by making an advance payment. On receiving payment, the jewellery is crafted in our production unit. Once the jewellery is manufactured, if there is any change from the estimated price, it will be refunded/ paid before shipping the jewellery to your home.

We understand the concerns of a first time online jewellery shopper and our Try @ Home service is designed to help address them.

To experience our jewellery for real, all you have to do is to book an appointment for our Try @ Home service. One of our jewellery experts will get in touch with you and visit you with some of our jewellery at the time and place of your convenience.

We currently offer this service in the following locations

All locations within Kerala including Alappuzha (Alleppey), Ernakulam, Idukki, Kannur (Cannanore), Kasargod, Kollam (Quilon), Kottayam, Kozhikode (Calicut), Malappuram, Palakkad (Palghat), Pathanamthitta, Thiruvananthapuram (Trivandrum), Thrissur (Trichur), and Wayanad.

Selected locations in Tamil Nadu including Chennai, Madurai, Trichy, Salem, Erode, Palani, Pollachi, Coimbatore, Tirunelveli, Nagercoil, and Pondicherry,

Few locations in Karnataka including Bangalore, Mysore, Mangalore, and Udup

What makes Sunny Diamonds stand apart in this competitive world of jewellers is our commitment to honesty, transparency and providing nothing but the best.

At Sunny Diamonds, we only purchase diamonds through reputed & respected business partners who, like us, proudly adhere to and enforce the standards of sourcing world's best, conflict free diamonds. All Sunny Diamonds' diamonds are warranted to be conflict free. If you need any more assurance on the quality of the diamonds sold by Sunny Diamonds, feel easy by knowing that we're one of the few jewellers who have been certified by both GIA & IGI. A seal of assurance by both national and international organisations.